![]() ![]() ![]() In our presentation, we want to become more human and more lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories.” As a general principle, the aim in future will not be to show a perfect advertising world. Jochen Sengpiehl, Chief Marketing Officer of Volkswagen, explains: “We have created a new holistic global brand experience on all channels and across all touch points. We are showing the Volkswagen of the future under the motto of “digital first” and “no filter”. “In the new brand design, we have created an authentic communications platform for the emotional presentation of e-mobility. Volkswagen’s Chief Designer Klaus Bischoff played a key role in the development of the new corporate identity. The new brand design applies both to Volkswagen Passenger Cars and to Volkswagen Commercial Vehicles. “New Volkswagen” can be seen and experienced in the design of the vehicles, in customer contacts and in the brand presentation as a whole. Now is the right time to make the new attitude of our brand visible to the outside world.” “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. “The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. ![]()
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